Consulting • Fractional leadership • Product delivery

Design Strategist & Product Design Leader

I transform complex problems into simple, scalable digital experiences—blending hands-on product design with executive-level strategy. Available for consulting, fractional leadership, audits, and end-to-end delivery.

About

Kevin Deevey portrait

I am a senior design leader, strategist, and product designer specializing in transforming complex challenges into simple, scalable, and high-impact digital experiences. With deep experience in design strategy, digital transformation, and product design leadership, I’ve led multi-year initiatives in healthcare, finance, and enterprise platforms—shaping product vision, aligning stakeholders, and delivering measurable results.

I excel where design must demonstrate strategic value—facilitating change management, driving cross-functional collaboration, and ensuring solutions are human-centered, business-aligned, and operationally feasible. Alongside leadership, I provide hands-on product design in UX, UI, and service design—bridging vision and delivery.

Services

Design Strategy

Aligning user needs with business goals through strategic planning, research, and facilitation.

Product Design

Hands-on UX/UI design from discovery to delivery, creating usable and beautiful interfaces.

Leadership & Coaching

Fractional leadership, team building, and mentoring to elevate in-house design capabilities.

Most Recent Work

A showcase of recent projects and engagements that highlight my approach to design strategy, leadership, and delivery.

CVS Healthspire — MyActiveHealth Platform

Led a multi-year UX transformation of the MyActiveHealth platform, modernizing the experience, integrating behavioral design, and aligning with engagement goals across mobile and web.

Alberta Courts — Court of King’s Bench

Year-long service design engagement delivering a modernized Civil Commercial court design; optimized workflows for counsel, coordinators, clerks, and judicial assistants following an intensive systems audit.

Engagement Models

Consulting

  • Strategy sprints
  • Org & product audits
  • Roadmap definition

Fractional Leadership

  • Interim Head of Design
  • Team coaching & hiring
  • Ways-of-working

End-to-End Delivery

  • Discovery → MVP
  • Prototyping & testing
  • Design systems

Contact